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The Big Lemon started with sending out news to their mailing list every month, updating people on the development of their community bus service. News items included the grant of the operator’s licence, establishment of the first bus route, purchase of the first bus, recruitment of the first driver... it was all very exciting and people wanted to stay in the loop all the way!  Now that their community bus service is well-established, email news is sent out less frequently, but instead The Big Lemon’s Facebook group ( and Twitter page (@thebiglemon) are updated every few days with the latest news, views and other stories.

Source: Community-Led Transport Initiatives action pack