Blogging

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Blogging can be used to tell the story of individual events and steps along the way in your group’s journey.

Content. Whereas your group’s website content, social media posts, newsletters and other communications will be written from a relatively neutral point of view, a blog can be used to explain different people’s motivations, opinions and experiences. Inviting different people to write posts can enable you to keep the blog varied, in terms of style and content, keeping people interested and coming back for more. Varied blogs will also appeal to different audiences, widening your reach.

For example, you could ask a member of the community to write about a relevant external event they attended, a member of the group to summarise what happened at the latest group meeting, or a local professional who works in a related field to share their perspective on policy developments affecting their field and the context within which your group is operating. Other options include discussions of national and local items, and interesting and accessible explanations of concepts and technicalities behind aspects of your project.

Where to blog. There are various different blogging sites to choose from, two of the most popular being WordPress and Blogger. Alternatively, you could have a blog page on your main website, and there could be opportunities to post on other people’s or organisation’s blogs to widen your outreach.  Linking your blog to your other communications will also help to maximise your reach, for example by posting a link to the blog via your social media channels or setting up your blog so people can receive email notifications when new blogs are posted.

Case Studies
Country: UK

Bath and West Community Energy have a blog page on their main website which has featured posts by their team, including the Chair and Managing Director, as well as posts from people outside of their group, such as Will Cottrell of Brighton Energy Co-operative. Topics have included how to scale up community energy, an introduction to community owned solar farms, the government’s Community Energy Strategy and key events for the group, for instance winning Regen SW’s Best Community Initiative award.