Advertise

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A good place to start with recruitment is advertising. This could be either for specific roles or a general call for offers of help and support on a one-off or regular basis. Information to consider publicising in advertisements includes:

Details of the role. If you are advertising a particular role, you might want to provide some information on the tasks involved. You could even provide a link to a simple job description and person specification if you are looking for something very specific.

Time commitment. Often it is not that the role doesn’t appeal to people, but a lack of time that prevents them becoming involved. It could therefore help to indicate the likely time commitments and how flexible those commitments would be.

What’s in it for them? Think about what will motivate people to join the group. As well as the practicalities of the tasks involved with the role, it is worth promoting the added benefits of furthering a worthy cause, meeting new people and making friends, as well as any training or useful experience that could be gained.

Contact details. Don’t forget to include your contact details so they can get in touch!

Case Studies
Country: UK

Sustainable Charlbury started out with two directors who were the initial instigators of the group’s Southill Solar project. They announced the project on the Charlbury website, and a local landscape architect responded to the announcement by volunteering his services. Since then, other local people with relevant skills have put themselves forward to volunteer to help take the project forward.

Country: UK

Brighton Energy Co-operative was initiated by the current chairman, who used press releases, email lists and public meetings to capture local interest and establish a core team. The core team of five directors and advisors have a mix of skills and experience in the energy, business and financial sectors.

Source: Community-Led Photovoltaic Initiatives action pack